CRC SPORTS
CRC Sports is the No. 1 sporting goods retailer in Thailand.
Our Vision
Provide the best sports retail experience,
inspiring and connecting people to a healthy lifestyle.
Our Mission
To be the leading retailer and distributor of sports in the world,
working with best-in-class brands,
setting the benchmark in standards and service
Our Team
Be the best you can be – and be prepared to learn how to be even better
Alex Hammel
President of CRC Sports
The long-term goal of Central Group is to develop business in parallel with the development of the country by being pioneer in bringing prosperity to localities and provinces of every coun-try that our business expands to, helping to develop people and communities and driving the economy forward together.
Mr. Laurent Jerome Henri Joniot
Mr. Eric Leray
Inthira Siripholsomsuk
Erlinda Petpisit
Arporn Phonoppharat
Supawan Sumonwiriya
Piyatida Kaewphaleuk
Lallalit Ruengrith
Milestone
Story of Our Heritage
Small shop house opens in Bangkok.
Importing business begins as “Central Trading,” which later becomes a part of Central Marketing Group (CMG).
The first Central Department Store opens in Wang Burapha district.
The iconic Central Chidlom flagship store opens.
The lifestyle department store Zen department stores (Currently, CENTRAL@centralwOrld) opens and Central Retail Corporation Limited is incorporated.
The First Central Department Store outside Bangkok opens in Chiang Mai province, signaling expansion into upcountry Thailand.
Borderless World (1994-2014) Central Group became an international company, opening hotels in overseas markets, moving decisively into the European luxury retail sector, and becoming the largest foreign retailer in Vietnam.
New specialty formats open, including Power Buy and Supersports, and we enter new retail categories. CRC Sports Co., ltd (was founded in 1997) initially as Supersports, and over time has developed partnerships with some of the most iconic Sports brand names. There are 80 Supersports Stores across Thailand, and over a hundred franchise stores and small format multibrand stores. Initially as Supersports, and over time has developed partnerships with some of the most iconic Global Sports brands.
His Majesty King Bhumibol Adulyadej The Great grants Central Department Store the right to use the Royal Garuda Emblem.
The first webstore, www.central.co.th, debuts for Central Department Store.
CRC won No. 64 of world’s Largest Sporting Goods in the Galaxy from Sporting Goods Intelligence
The Company began joint ventures for Nguyen Kim and Lanchi Mart in Vietnam. The Digital Transformation (2015 - present) Through increased use of technology and by entering strategic ventures with world-class partners the group is moving towards an omnichannel platform that will fully embrace the digital lifestyle.
The new digitally assisted shopping platforms such as “Rinascente ON DEMAND” and “Chat & Shop” are launched. Central Retail changed its business structure to prepare for an initial public offering (IPO) and a listing of its shares on the Stock Exchange of Thailand (SET).
The Company launched Big C rebranding with the first “GO!” retail banner for hypermarkets in Vietnam as part of expansion strategy.
Rebranding ‘The new Supersports, where Sport is fashion’ https://www.retailnews.asia/thailands-supersports-stores-rebranded-as-fashion-shops/
Crocs Partnership Award
Nike Global APAC Partnership
Skechers Best Distributor of the year
Liverpool FC International Retail Partner of the Year Award
The Company makes a debut on the SET trading day on February, 2020 and becomes not only the largest ever IPO in the history of the SET, but also the second largest IPO in retail business, which meets the fast-track criteria for the SET 50 and MSCI Global Standard Indexes.
CRC Sports announced a new partnership with the Authentic Brands Group (ABG), allowing it to attain sole distributorship of the Reebok brand in Thailand.
CRC Sports Co., Ltd. has received the Sporting Goods Retailer of the Year - Thailand Award at Retail Asia Awards 2022.
CRC Retail
Central Retail Corporation Public Company Limited or Central Retail is the leading multi-format, multi-category retailing platform in Thailand. It is also growing internationally, securing leadership status in Italy and becoming one of the leaders in Vietnam. It has a network of 3,599 sales counters (as of 31 December 2021) such as department store, convenience store, specialty store, supermarket, hypermarket, and retail plaza. Central Retail’s business is organized into 4 operating segments based on business units