Central Retail today has become Thailand’s leading multi-format, multi-category and omnichannel retailing platform. The company continues to grow internationally, securing its leadership status in Italy and is recognised as one of Vietnam’s retail leaders. Behind our portfolio of diverse retail banners known for its leading market positions across categories is the iconic “Central” brand whose reputation for delivering the best, customer-centric approach to retailing dates to over 75 years in Thailand.
Since embarking on our digital transformation journey under ‘New Central New Retail’, Central Retail has consistently shaped the evolution of customer lifestyles and introduced new retail formats that serve diverse needs. Now staking its claim as the industry’s leading Omnichannel Retailer, the company builds on this proven success and ignites an exciting new era ahead.
Moving forward, Central Retail is guided by ‘CRC Retailligence’ strategy that serves as our strategic compass towards becoming Asia’s #1 retailer of the future. Powered by key growth drivers, we strive to reinvent next-gen omnichannel retail fueled by comprehensive data ecosystems, accelerate core leadership, build new growth pillars, and drive partnerships to move Central Retail boldly towards new frontiers. We are committed to win in new consumer paradigm with enhanced and hyper-personalised experiences across all business segments, and to ensure that we stay anti-fragile against future disruptions and dynamic markets.
With our expanding footprint, both locally and globally, we join forces with world-class partners to capture new growth opportunities to stay ahead of the market. Through this partnership-first DNA, we continue to inspire collective success and enable value-led sustainability in everything we do.